Email Newsletters are a great way to keep your brand at the forefront of customers minds, help new customers fall in love with your brand and convert sales. However if you’ve ever heard of push vs. pull marketing then you’ll know that pushing products in your consumers faces can also push them away.
Below are some examples of Email Newsletters that work and pull customers in to dig their teeth into more in depth information
This email newsletter puts it’s information across in a number of different formats to keep the reader interested and to differentiate between each section. The email portrays a strong brand identity and from the hierarchy of the email you can tell that the first article is the most important, followed by secondary articles, important events and secondary events.
This layout is easily a favourite, mixing photography with illustrations to give the reader a clearer picture of what the information is portraying. The colour scheme is kept simple and mellow with a clear layout that introduces interesting information.
These guys follow a simple template; branding, full width image, main story, followed by sub stories. Rinse and repeat! Their email template works so well because it is simple, clean and easy to follow and click through.
Vox vary the content in their newsletter between their own top news and other fun stories from around the internet, they ensure a balance of high quality content that is interesting and relevant to their readership.
The first thing this email newsletter does is create intrigue and encourage you to click through from the email onto the website – and that’s where conversions happen! The email also has a great design, with big blocks of colour to separate the sections. The following articles are headed up with a full width image to catch the eye and the content is aimed at educating the readers with interesting content.